Maximizing Webinar Value through Marketing Automation

Many 2020 marketing plans were thrown out in March but one element became more important than ever – Webinars. With all of the time and resources that go into preparing webinar content, you want to ensure maximum engagement with customers. That’s why marketing automation should be tightly integrated with promotion, registration and post-presentation activities. Cellerynt’s webinar promotion service can send targeted pre- and post event emails, provide seamless registration with GoTo Webinar, Zoom and Webex and promote your meeting across multiple channels. Through the use of marketing automation cookies, different ads can be served to contacts before- and after registration. Post-event analytics include contact behaviors during the webinar as well as website pages visited and other engagement metrics. We can even provide support in recording and editing your webinars, contact us today.

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