Developing Websites

“Marketing without design is lifeless, and design without marketing is mute.”
– Von R. Glitschka

Design every page as a landing page. Most sites are designed to start at the home page, but the reality today is that most visits will start elsewhere.

Everyone will have an opinion about the website. Make sure you get early buy-in on the goals, design and function from key stakeholders.

Unless you plan on customers visiting your website only once, keep animation subtle and navigation functional. Product-launch microsites with a limited lifetime are a perfect place for those CSS and Flash animations.

Blogs are the newsletters of the 21st century – it’s easy to publish the first one but then it gets harder and harder to find content. If you haven’t posted to your blog in six months, take it off the website. Better yet, create evergreen posts without dates and leave time-sensitive material for Twitter